Spice Sanctuary: The Spice Paradise
Whether
it’s cardamom, saffron, or that spice that you used once for that recipe you
cooked way
back when, most of us can admit to having one or two spices sitting in our
cupboards that
aren’t
getting much love. Guilty? I know I am.
But,
not to worry, Trusha Patel, owner of Spice Sanctuary, is not only providing
Canadians with quality, organic spices, but she’s also teaching us how to use
them in easy, everyday ways.
After
moving to Canada from the United Kingdom in 2009, Patel just wasn’t getting
enough depth and flavour with the spices that she was cooking with. Because her
biggest hobby was cooking and creating her own dishes, Patel started searching
for wholesome spices and continually found that the quality and purity of the spices
that she was working with were lacking. When she realized that sourcing and
selling the best quality spices was something that she wanted to pursue herself,
the entrepreneur started researching harvesting methods, grades, and spices
that she wanted to bring in.
“One
thing that really struck me was that nobody was providing any transparency on
the spices that they were offering. I knew from the beginning that my primary
focus would be to ensure that the spices I sold would be pure and organic, and
I wanted to make sure that farmers had fair trade practices in place.” Failing to
find one supplier that could provide her with the spices that she wanted in the
grade that she needed, Patel refused to compromise quality and freshness for
convenience and chose separate suppliers to ensure the delivery of top quality
products.
Though
the initial start-up stages proved to be challenging, since Patel knew little
about rules, regulations and certifications in Canada, she persevered to find
the best
quality
spices and did everything that she could to support her
new home. “I knew that I not only wanted fresh, organic spices and that I
wanted to provide transparency, but I also
knew that I
wanted to support local. Everything is packaged here in Canada. I buy in bulk
from Europe, India and Sri Lanka, and once they arrive, they are packaged in a
certified organic facility in northern
Alberta.”
Alberta.”
The Spice
Sanctuary’s “Farm to Pantry Initiative” openly attests to having the shortest
supply chain among any other organic spice supplier in Canada. In six steps or
less, products reach
customers and
avoid the repackaging that subjects the spices to oxidizing elements like light
and air - both of which attack the volatile oil content in the spices. While
preserving the oil content is essential, the Spice Sanctuary is also equally as
committed to preserving the
environment.
Together with The Carbon Farmer, Spice Sanctuary has committed to help with the
afforestation project in northern Alberta through the “Plant a Tree for Me”
program. For
every 50 dollars that is spent online, the Spice Sanctuary will purchase a tree
in your name, and spices and blends that are purchased from retail stores also
help to
support the
cause.
In addition to
growing and running her business with integrity, Patel also finds time to offer
cooking classes, which allows her to share her passion and put some common misconceptions
to rest. “I want to eliminate the several myths that spices always have lots of
heat, that they are only used for certain ethnic cuisines, and I want to
eliminate the question that I get asked the most which is, ‘how long do spices
last?’”
In my world,
that question shouldn’t come into your mind because you should be using them
often enough that you don’t need to worry about that,” Patel chuckled. Patel
believes that it comes down to education, and considers it her job to give
people tips and tricks. “For me, the biggest reward is that people not only
like my spices, but that they actually go and use them in different ways,”
Patel explained.
All fitness __
Spice Sanctuary: The Spice Paradise
By Andrea Fulmek
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